FirstSecond is an extended arm that brings in high-level strategic and operational expertise in business development, sales and communication. I support independent artisans, brand owners or boutiques specialised in exquisite craftsmanship, watchmaking or jewellery. Working hand in hand with you and your team, all mandates are tailor-made according to your needs and objectives.
Brand strategy, positioning and launch – Define and guide implementation of a pragmatic business strategy with concrete results-oriented communication and sales action plans in line with your values and targeted clients.
Sales and market development – Open and develop omni channel market presence (retailer, distributor, digital platform, end client). Brand representation in summits, fairs, events
Network development – Help build a long-term international network with relevant retailers, clients, opinion leaders and press to propel the business forward and position the brand correctly and effectively
Communication strategy and implementation – Define a bespoke multi-channel communication strategy and action plan closely linked to sales objectives. Organise manufacture and showroom visits and experiences.
Content creation – Define content strategy to effectively tell your story (for catalogues, website, press etc.). Write editorial content for print and digital platforms.